Google Ads Kaise Chalaye – Complete Guide for Beginners 2025

Google Ads: A Simple Guide for Newbies (2025)

In today’s world, it’s important for every biz to be seen online. Whether you’re a small store or a big startup, Google Ads is a super cool tool for getting your stuff or services to customers online. Basically, it’s where you pay to show off your biz when people look up certain words on Google.

Google’s the biggest search engine, with tons of people searching for answers all day. If you do Google Ads right, you can get your biz to the top and reach the people you want. I’ll walk you through setting up Google Ads, deciding on a budget, making your campaigns better, and checking how things are going.

Why Use Google Ads?

Traffic that Matters: Show ads to people who actually might want your product or service.
You Control Costs: Run ads with the budget you set. You decide how much to pay per click.
Fast Results: Get seen faster than with just regular SEO.
Know What’s Up: Keep track of every click, view, and sale.
Do It Your Way: Run different types of ads – search, display, shopping, or video.
Get Your Name Out There: Let new people find your brand.

Before You Start with Google Ads

Before jumping into Google Ads, here’s what you need to do:

Know Your Goals What do you want? More leads, more sales, or just to get people to know your brand?
Know Your Crowd Who’s your customer? Their age, where they live, what they like? Make sure your ads target the right people.
Find the Right Words What words do people search for to find what you sell? Use tools like Google Keyword Planner.
Get Your Landing Page Ready Where do people go when they click your ad? It should have a clear message, a way to contact you, and a reason to act.
Make a Budget Decide how much you’ll spend each day or month. Set something that makes sense for your biz.

Step-by-Step: Setting Up Your Google Ads Account

Step 1 – Make a Google Ads Account Go to the Google Ads website. Log in with your Google account. Type in your biz name, website, and how you’ll pay. Click New Campaign.
Step 2 – Choose a Campaign Goal Pick what you want to achieve:
- Sales
- Leads
- Website Traffic
- Consideration of Product & Brand
- Knowing of Brand
If you’re trying to get people to contact you, pick Leads or Website Traffic.
Step 3 – Pick a Campaign Type
- Search Ads: Show up when people type in words on search engines.
- Display Ads: Banner ads on websites and apps.
- Shopping Ads: Show your products (good for online stores).
- Video Ads: Ads on YouTube.
Search Ads are good when starting because they’re based on what people search.

How to Set Up Keywords

Look for words related to your biz.
Use different types of matches – broad, phrase, exact.
Set negative keywords to avoid clicks that don’t matter. Example: website design service digital marketing near me
Use Google Keyword Planner to find good words that aren’t too hard to compete for.

How to Write Your Ad (Headline & Description)

Your ad is what gets people to click.

Write a Headline:
- You get 3 headlines.
- Keep each headline under 30 letters.
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Write a Description:
- Under 90 letters.
- Solve a problem and show the reason to use your service.
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How to Target the Right People

Location: Target your city or state.
Language: Use different languages.
Device: Target people on phones, computers, or tablets.
Audience: Target based on interests, what they do, and if they’ve visited your site before.

How to Set Your Budget and Bids

Set a daily budget (like \$10 a day).
Decide how much you’ll pay per click.
If you’re just beginning, try smart bidding.
With manual bidding, you set the price for each word.

How to Add Ad Extensions

Ad extensions make your ads better:

Call Extension: Add a call button so people can call you.
Location Extension: Show your address.
Sitelink Extension: Add links to services or special offers.
Callout Extension: Show off cool stuff like 24/7 Support or Free Estimates.

How to Make Your Google Ads Better

Check your ad results often.
Look at your CTR (Click Through Rate).
Set up conversion tracking.
Get rid of keywords that aren’t doing great.
Put more money on keywords that are working.
Try different headlines and descriptions to see what works best.

How to Track and Report in Google Ads

Connect Google Analytics.
Set up conversion tracking (form submits, calls, purchases).
Check reports for views, clicks, cost, and conversion rate.
Make your ads and keywords better based on these reports.

Common Google Ads Mistakes to Avoid

Using bad keywords
Not having a good landing page
Not stating good stuff about your service in the ad
Setting a budget without thinking
Not setting up tracking
Forgetting to check in

Cool Google Ads Tips

Target old visitors again with remarketing ads.
Focus on local people.
Run special ad campaigns for phone users.
Change ads with the seasons.
Look at your competitors to pick good keywords.

How Google Ads Can Grow Your Biz

You can get your product to certain types of people.
Getting leads can become automatic.
More people will know your name.
You can start selling in new places.
You can measure and manage your spending.

In short- Google Ads – The Complete Guide for Newbies 2025

If you want to take your biz online, Google Ads is important. I walked you through:

Making an account
Picking a campaign goal
Finding keywords
Writing ads
Setting your budget and bids
Tracking performance

Go ahead and start Google Ads today to get your biz to new customers. If you want help setting up ads, contact my team for website design and digital marketing. We can help your biz grow.

Our Locations

Registered Office: Block G, Laxmi Nagar, Delhi, India

Branch Office – Bareilly: V-5b, Rampur Garden, Bareilly, India

Branch Office – Dubai: 31, 4th Floor, Al Garhoud, Dubai, UAE

Get In Touch

✉ info@lgsoftech.com

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Google Ads Kaise Chalaye – Complete Guide for Beginners 2025

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